Mission
To create a space where emerging musical artists can showcase their art on a digital platform and reach a wider audience.
For The Love of Music Project is a non-profit organization that seeks to create curated sets where musicians will perform their original music which is live recorded and capture on video.
The current music industry is highly saturated. We feel that the platforms for hosting and promoting music unfairly favour mainstream artists. To respond to this inequity, we have created a studio to welcome emerging professional musicians seeking to promote their original music, establish their brand, and reach wider audiences by performing their music live in our studio.
The current music industry is highly saturated. We feel that the platforms for hosting and promoting music unfairly favour mainstream artists. To respond to this inequity, we have created a studio to welcome emerging professional musicians seeking to promote their original music, establish their brand, and reach wider audiences by performing their music live in our studio.
Examples of the vision
Below are several examples of how this concept will be executed. Each video will be tailored to fit the brand and artistic vision of the musicians. This includes the set design, lighting, style of audio mixing, the filming and editing style. We will work closely with the artists to determine how the live session will both showcase their music and further establish the visual brand of the artists.
Scotty Blue
This one-song session showcases how the video and set design can be customized to fit the artist. Scotty Blue wanted to do a live session of this lofi hip-hop track. Therefore, we used film grain, vintage filters ,and film burns to augment the lofi/vintage feel of the track.
- Video by Malcolm Cottle
- Audio Engineered & Mixed by Malcolm Cottle
PhZD
PHZD is a duo and wanted to bring in a full band to perform their arrangement. The colour grade supports the retro-70s style of the music and the videography aims to create an intimate experience with the artists.
- Video by Malcolm Cottle
- Audio Engineered & Mixed by Malcolm Cottle
Deny the threat
This example shows a band doing a full four song set in a studio setting. This example only lacks customized set design. This project was done for fun for a high-school band reunion.
- Video by Malcolm Cottle
- Audio Engineered & Mixed by Alex "Chuck" Krotz
Soul Priority
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This is an early example of the potential of this project. Soul Priority was a wedding cover band that were seeking to create examples for prospective clients.
- Video by Malcolm Cottle
- Audio Engineered & Mixed by Malcolm Cottle